PLATFORMS: YOUR NEW SECRET WEAPON
Event platforms are a great way to streamline all event planning because they function as a central hub to manage all aspects of the event. They’re also a great tool to better understand your audience, as they provide you with valuable data on engagement levels. Another perk is their flexibility: when you’ve run out of space for in-person attendees, but still have a crowd of enthusiasts, the platform allows you to offer them an online spot. Finally, platforms typically come with an abundance of exciting revenue opportunities, such as scoring well with sponsors, providing opportunities for advertisements and e-commerce.
APPS: BRING ON THE WOW-FACTOR!
Event apps boost audience engagement and encourage people to interact. They also make it easy to keep your audience in the loop through real-time updates. You can get everyone involved with feedback surveys, making people (rightfully) feel like their voice matters. Finally, event apps make for a smooth event journey because people can check in on the app, eliminating long-waiting-line-frustration and creating a great first impression.
THE ULTIMATE EVENT COMBO
The main difference between the two technologies lies in their ultimate purpose: platforms allow organizers to smoothly manage all aspects of the event, while apps are designed to enhance attendee experience. By investing in both, organizers can create a truly immersive experience, while knowing that that their finger is on the pulse when organizing, delivering, and evaluating satisfaction rates.
